If that isn’t enough to put you off, the central paradox of cleanses is that they often sabotage the very health goal they claim to help you achieve because it is neither a healthy nor sustainable way to lose weight. . “While protein powder is often added to smoothies, which is crucial for weight loss because it preserves your muscle mass and keeps your metabolism running at peak performance, a juice cleanse completely removes protein,” says Fiuza. “Instead, your body goes into starvation mode through [kilojoule] restriction – as part of an evolutionary mechanism designed to protect you during times of famine. Your metabolism slows down to reduce the number of [kilojoules] your body burns, which slows down weight loss. Once you start eating again, weight gain tends to occur.
So, once you complete what is essentially an emergency diet by a different name, your system will be actively working against your goal. In summary, adds registered dietitian Roslyn Gray – who specializes in helping people with eating disorders – is that cleanings could exacerbate pre-existing conditions, such as anorexia or bulimia, or provide a gateway to a problematic relationship with food.
This adds up to a convincing argument for giving prominence to this particular trend. So if there’s no proof that cleanses are healthy – and a lot of things suggest they aren’t – what motivated their revival? Dr Christy Fergusson, health psychologist and registered nutritional therapist, believes they never left. “The mindset hasn’t changed, it’s just that the ‘remedy’ has evolved over time into a different form,” she explains, explaining how Atkins, Keto and Juice cleanses and smoothies are essentially the same. “Whether it is to restrict [kilojoules] or restricting food groups, it’s diet culture in a new form.
The resurgence of cleanings comes at a time when experts already have warned of a tsunami of eating disorders due to pressures from the pandemic. Recent research published in the journal Appetite, has linked such psychological distress to greater dietary concern, with women considered particularly at risk. “Eating disorders thrive on isolation,” says Gray, noting that recovery can be difficult without the usual support systems in place, such as family or friends, while being away from home. work or place of education means it may be easier to hide if there is a problem. “But what I’ve seen watching teenage and 20-year-old reviews in particular is the rise of TikTok,” she notes, pointing to the style videos. ” eat in a day “. “People don’t realize how influential they are online – especially celebrities,” she adds, of how the soulful music and the impossible-to-deflect images that play on the platform’s algorithm. shape can hook people.