UK hoteliers jubilant for Queen’s Platinum Jubilee

Between June 2 and 5, the UK will celebrate Her Majesty Queen Elizabeth II’s Platinum Jubilee, the 70th anniversary of her coronation, with a four-day holiday.

No other British monarch reigned so long; Queen Victoria, who spent 64 years as monarch, was second in line to the throne.

Events, parties, pageants and concerts will be held during the four-day holiday, which usually only occurs around Easter and Christmas, and hoteliers are eagerly awaiting an increase in bookings for the period from Thursday to Sunday which will probably also see the good weather of June. .

The Castle Hotel Windsor, home to Windsor Castle, one of the Queen’s homes, has long been a popular tourist destination and is planning activities around this year’s Jubilee.

Managing director Sam Goss said the hotel and town, located about 20 miles outside London, was “buzzing with excitement”.

Windsor was the venue for the May 2018 wedding of Prince Harry and Meghan Markle, now Duke and Duchess of Sussex.

“However, we have absolutely seen an increase in interest in visits from both international and domestic clients. We are incredibly fortunate to be located so close to Windsor Castle, especially now that Her Majesty is a permanent resident there,” a- he declared.

One of the hotel’s celebratory offerings is its Jubilee Afternoon Tea, which Goss says has so far sold more than 3,000 copies as of the end of June.

The hotel has also introduced a Jubilee Stay package, which Goss says is also selling well.

“We expect this high level of interest to continue throughout the summer. There is already a fantastic atmosphere in the hotel and with so much going on in Windsor over the long weekend, from the traditional roast beef that takes place on Bachelors Acre at the back of our hotel to the picnic on the long walk (in Windsor Great Park) and the beautiful Jubilee decorations all over the city and…in our hotel, it’s an honor to be part of the celebrations,” he added.

According to May 9 business data from STR, CoStar’s hotel analytics firm, there hasn’t been a huge shift in performance metrics due to the Jubilee.

Domestic travelers may decide to spend the Jubilee in their own neighborhoods, towns and villages, rather than traveling elsewhere.

Of the 20 nights between May 29 and June 17, the two busiest nights are Friday (June 3) and Saturday (June 4), the last weekday and first weekend day of the holiday four-day national.

Saturday evenings are the busiest since the reopening of hotels following the pandemic.

At press time, occupancy for business on the books on June 3 is 52.5%, while Saturday is 53.2%.

Torsten van Dullemen, general manager of the Mandarin Oriental Hyde Park, said his hotel will light up its facade in royal purple and serve locals and guests with free Jubilee ice creams and coronation treats.

He added that the hotel restaurant, Dinner by Heston Blumenthal, was tweaking its menu with reimagined crowning dishes, as well as royal afternoon teas at Rosebery and a celebratory cocktail at Mandarin Bar.

“With our own private royal entrance, the hotel has deep historical ties to the royal family dating back to 1902,” Van Dullemen said. “We had the pleasure of hosting Her Majesty Queen Elizabeth II on several occasions at dances, charity events and banquets. We also had the honor of hosting Their Royal Highnesses’ pre-wedding celebration, the Duke and Duchess of Cambridge.

Charles Oak, Managing Director of The Londonersaid his hotel had a month-long celebration program.

“Our Jubilee Summer Series has been curated with experiences and events to delight all the senses,” he said.

New offerings include afternoon teas with chocolate biscuits – reportedly a favorite of the Queen – flower installations and art displays.

“The response has been tremendous, with so many internal and external guests stopping for the obligatory selfie moment outside with our floral tribute or attending a live musical performance at The Stage or Joshua’s Tavern,” said he declared. “There is a real sense of occasion throughout the hotel.”

By comparison, business occupancy on the books the following Saturday June 11 is 46.7%, down 12.4% from the holiday Saturday.

On the other two nights of the holiday, occupancy on June 2 is 44.4%, while June 5, a Sunday, is 42.6%.

Hoteliers previously said in the pages of Hotel News Now that royal weddings can be a mixed bag in terms of resultsmainly because the general popularity of London does not translate into metrics showing noticeable differences.

Return to the Hotel News Now home page.

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