The new name includes a new logo, new visual identity and new iconography for the DuSable Museum. The organization unveiled its new name and look with refreshed signage and banners around the museum property in the Historic District Washington Park neighborhood in Chicago. The museum is also getting a makeover his website to incorporate the new name and branding on launch day.

“While The DuSable is an iconic and historic institution, we are also constantly evolving to reach new audiences here at home and around the world,” said Perri Irmer, President and CEO of the DuSable Museum. “Our new name and visual identity further reinforces our founder’s commitment to preserving and promoting Black history, art and culture, and to educating and informing our visitors, especially during these challenging times. It’s a great time for The DuSable – we don’t just preserve history, we also create it.”

The new name and rebranding is supported by a new brand campaign that encourages audiences to explore The DuSable by filming “Du”. in a call to action.

“The new campaign helps everyone celebrate black history through action and interaction at the museum,” said Dr. Kim L. Dulaney, vice president of education and programs at The DuSable. “We invite the public to take advantage of our extensive educational resources to learn about the remarkable achievements and countless contributions of black people.”

The museum offers free admission all weekend, June 18-19. In addition to celebrating the rebranding on Saturday June 18The DuSable Museum invites the public to celebrate Freedom Day awareness and consider historic and continuing progress toward full equality at their June 19 BBQ and Block Party hosted in partnership with Chance the Rapper on June 19 June, Sunday June 19of 11 a.m. to 8 p.m. CT.

For details on The DuSable’s June 19 weekend festivities and other upcoming events and exhibits, visit or on Facebook @dusablemuseum.

About the DuSable Museum

The DuSable Black History Museum and Education Center, an affiliate of the Smithsonian, is the nation’s premier independent museum dedicated to the collection, preservation, and study of the history and culture of African Americans and people of of African descent. To learn more, visit and follow @dusablemuseum.

Media contacts:
Raymond district | [email protected] | Phone: (773) 947-0600 ext. 228 | Cell: 773-623-9312
Nations Wendi Taylor | [email protected] | Phone: (312) 810-0320

SOURCE DuSable Museum

About Keith Johnson

Check Also

Freddie Steward has established himself as England’s first name on the team sheet

Steward clawed back a long clearance and passed Kazuki Himeno, drawing in two more tacklers …