- The South Korean crime series “My Name” was the seventh most popular title on Netflix on Tuesday.
- “Squid Game,” Netflix’s biggest show to date, was No. 2 more than a month after its debut.
- Both shows show how far Netflix is ahead of its competition in its international strategy.
recently had huge success with the Korean-language series “Squid Game”, its greatest series of all time. Now another South Korean show is gaining popularity on the platform.
“My Name,” a South Korean crime thriller that debuted on Friday, was the seventh most popular title on Netflix in the United States on Tuesday, according to the company’s own daily listings of its biggest movies and TV shows. which it ranks based on the number of accounts that viewed at least two minutes in the past 24 hours.
“Squid Game” was No. 2 on Tuesday, dominated only by “You,” whose third season also aired on Friday. “Squid Game” debuted on September 17th.
Netflix describe “My name” like this: “After the murder of her father, a woman motivated by revenge trusts a powerful crime boss – and joins the police force under his leadership.” “
The series doesn’t even have a critical score for Rotten Tomatoes on Tuesday, but it’s already clearly appealing to viewers.
Both shows show how far Netflix is ahead of its rivals in its international TV strategy, especially when it comes to South Korean content, for which it has committed $ 500 million this year.
Netflix estimates that “Squid Game” alone will generate nearly $ 900 million in “impact value,” an internal metric that determines the importance of a given series, according to Bloomberg’s Lucas Shaw. It only cost $ 21.4 million to produce, Bloomberg reported based on internal documents obtained.
In a recent post on LinkedIn, Netflix Marketing Manager Alvin Foo attributed “K-wave”, or an increase in popularity of South Korean content, as one of the reasons for the success of “Squid Game” , also citing the Oscar-winning film “Parasite” and the music group BTS.
Netflix’s Global TV Chief Bela Bajaria said Fortune Recently, viewing of Korean-language dramas has increased 200% since 2019.