All Tom Thumb stores get a new name – Cumberland Farms : NorthEscambia.com

The Tom Thumb convenience store near you will have a new name and a new look in the coming months.

EG Group has announced that it will rebrand its Tom Thumb stores under the Cumberland Farms brand starting in May 2022. The $50 million project will span two years and include 113 Tom Thumb locations and new locations in Florida and Alabama.

The rebranding effort will take 18 to 24 months to complete all stores, the company said. The newly renamed locations will feature Cumberland Farms’ latest design, equipment and food menu – with a wide variety of hot take-out food options as well as its premium Farmhouse Blend coffee.

“We decided to move forward with this brand conversion after conducting extensive research which projected the tremendous growth opportunity of expanding the Cumberland Farms brand. In addition to updating and refreshing all stores with Cumberland Farms design, layout and equipment, we plan to offer expanded foodservice offerings, including a new fried chicken concept, to customers. of these communities,” said George Fournier, president of EG America.

EG America, a subsidiary of EG Group, operates over 1,700 locations across ten brands across the United States – Cumberland Farms, Certified Oil, Fastrac Café, KwikShop, Loaf ‘N Jug, Minit Mart, QuikStop, Sprint Food Blinds, Tom Thumb and Turkey Hill.

The name change will not impact the employment of current Tom Thumb employees. They will remain employed under the Cumberland Farms brand.

Pictured: The Tom Thumb store located on highways 29 and 97 in Molino. Photo from NorthEscambia.com, click to enlarge.

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