Albert Heijn launches the FoodFirst lifestyle coach app

Albert Heijn has launched a new app – FoodFirst Lifestyle Coach – to help customers eat better, exercise more, relax well and sleep better.

The free app offers tips, inspiration, countless health challenges, exercise, nutrition and meditation videos and programs to encourage healthy living.

The retailer has also partnered with experienced trainers to help participants make lasting healthy lifestyle changes.

The app has been developed in collaboration with various experts, such as doctors, cooks, dieticians, sports trainers and behavior scientists.

The app offers tailored advice and schedules, as each individual has different lifestyle goals and preferences.

This makes adopting a healthy lifestyle fun, tasty, accessible and relevant for every participant, added Albert Heijn.

Strengths of the application

The app offers challenges in the areas of diet, sleep, movement and relaxation, which typically last around two weeks.

Each day, participants are given a short assignment to focus on, including helpful videos and articles for tips and inspiration.

Besides, he also sends motivational emails and messages from the coaches. In Food Challenges, app users also receive a recipe every day.

Albert Heijn CEO Marit van Egmond said: “A healthy lifestyle gives you lots of energy and helps you feel good about yourself every day. But making healthy choices and sticking to them is quite difficult.

“FoodFirst Lifestyle Coach offers challenges that are relevant to you personally – like eating more veggies, eating a vegetarian meal more often, or managing sugar more mindfully – and tips for keeping it off. “

The app also features Weijer’s GP Tamara as head coach. TV chef Rudolph van Veen shows how to cook tasty and healthy meals, sports coach Han de Hair and yoga coach Teuni Verhagen help participants with exercises, and dietitian Steffi Haazen gives nutritional advice.

Marit van Egmond is happy with the new app and sees it as the next step in making better food accessible to everyone.

“Healthy eating is the basis of a healthy lifestyle. With FoodFirst Lifestyle Coach, we also help you move, sleep and relax. It should be accessible to everyone. It is not without reason that we offer the application for free. This way, anyone who wants to can actually participate, ”explained van Egmond.

Recently, the Dutch retailer introduced an “omnichannel” subscription service for customers – “Mijn Albert Heijn Premium” – which will allow customers to save more on their daily expenses in stores and when ordering online.

© 2021 European supermarket magazine. Article by Dayeeta Das. For more tech news, click here. Click on subscribe register for ESM: European Magazine of Supermarkets.

About Keith Johnson

Keith Johnson

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